A practical breakdown of churn: what it is, why it varies by market, how to tell good churn from bad churn, and the product, marketing, pricing, and activation moves that reduce it. The episode focuses on identifying sticky users, improving time to value, and designing free plans and workflows that convert better.

Timestamps:
00:00 - Intro

00:00:54 - What Is Churn?

00:02:05 - Why Churn Varies

00:03:37 - Good vs Bad Churn

00:06:20 - Scaling With Churn

00:09:39 - Types of Churn

00:11:32 - Finding Sticky Users

00:16:30 - Building Better Workflows

00:24:00 - Marketing for Retention

00:31:36 - Pricing & Activation