The identifier app category is quietly exploding and most people still haven’t noticed. Some of these apps are generating $1M–$20M in ARR.

In this episode, we break down the full playbook: using keyword data to find the right niche, the “come for the snap, stay for the hobby” retention loop, and the 60-second onboarding flow that leads straight to a hard paywall.

Timestamps:

00:00  Guess the revenue
02:31  How to find the idea
07:24  Come for the snap, stay for the hobby
10:14  How they grow
13:25  The hard paywall
19:29  The problem with high-churn apps
20:32  The unsexy version: $50M+ B2B
25:38  What to build next